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When it comes to growing your business, “The Princess Bride” is probably not the first movie that comes to mind. “The Princess Bride,” a fairy-tale about a farm boy turned pirate who rescues his childhood love from the evil prince with the help of a giant and a vengeful swordsman does not seem to be
Your offer may be irresistible – right product, right service, right price – but only if you present it to people who understand its value. You aren’t going to sell the most delicious, perfectly prepared steak to a vegetarian. Right offer to the wrong audience. What does it look like when you align your business
Are you frustrated with your marketing? Do you feel like you’re always chasing “shiny things” that promise to make your marketing (better, faster, easier, cheaper)? Do you feel like creating a marketing plan is too hard and too complicated? You’re not alone. This is one of the questions I get asked about the most. So
For most businesses, it’s not only about the quantity of the leads, it’s also about the quality of the audience. Today, let’s focus on lead QUALITY. When I first got started, it was all about the numbers. How many new subscribers, how many views, bounce rate on the website. I was obsessed with getting my
I get this question all the time… what tools do you use to make marketing (easier, faster, better). Here is a list of 24 tools I use for everything from creating graphics to competitive analysis. PSSST>>>If you want even more tools (and a handy print out), check out the free printable guide at the end
Just read a great article about successful entrepreneurs who bootstrapped their way to success using email outreach. This got me thinking about how you could apply these tips more broadly – and recreate a virtual elevator pitch only via email but through social media. If you had 30 seconds in an elevator with your dream
A few collegues have been following my progress and asking questions about what the heck I am doing right now…rather than post a bunch of different responses, thought I’d just do a post about it. Frustration with engagement led to a lightbulb moment: If I’m having this problem, other people are too. I niched