six steps marketing plan

Six Simple Steps to Create a REAL, Working Marketing Plan

Are you frustrated with your marketing? Do you feel like you’re always chasing “shiny things” that promise to make your marketing (better, faster, easier, cheaper)? Do you feel like creating a marketing plan is too hard and too complicated? You’re not alone. This is one of the questions I get asked about the most. So

virtual elevator pitch

(Virtual) Elevator Pitch Your Way to Anyone Using email or social media

Just read a great article about successful entrepreneurs who bootstrapped their way to success using email outreach. This got me thinking about how you could apply these tips more broadly – and recreate a virtual elevator pitch only via email but through social media. If you had 30 seconds in an elevator with your dream

email psychology

Email Funnel Psychology – Understanding your reader

Understanding the WHY behind your customer interactions is one of the most overlooked part of email funnel design. You can turn MORE leads into sales if you meet customer expectations at each stage of the process. Stage One: Attention The lead has just found you. They don’t know you.They don’t trust you. But they’re willing