The Science Behind Storytelling

There is real science behind WHY storytelling is such a powerful way to connect. Here are some of my favorite resources about how stories are important to people – and your bottom line.

Storytelling That Moves People, Bronwyn Fryer, Harvard Business Review

On the Origin of Stories by Brian Boyd

Why Your Brain Loves Good Storytelling, Paul J, Zak, Harvard Business Review

Your Brain on Stories, Susan Weinschenk, Ph.D

This is Your Brain on Good Storytelling, Jessica Stillman, Inc. Magazine

Your Storytelling Brain, Jason Gots, Big Think

Ancient Campfires Led to Rise of Storytelling, Michael Balter, Science

Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence, Lisa Cron


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