There is real science behind WHY storytelling is such a powerful way to connect. Here are some of my favorite resources about how stories are important to people – and your bottom line.
Storytelling That Moves People, Bronwyn Fryer, Harvard Business Review
On the Origin of Stories by Brian Boyd
Why Your Brain Loves Good Storytelling, Paul J, Zak, Harvard Business Review
Your Brain on Stories, Susan Weinschenk, Ph.D
This is Your Brain on Good Storytelling, Jessica Stillman, Inc. Magazine
Your Storytelling Brain, Jason Gots, Big Think
Ancient Campfires Led to Rise of Storytelling, Michael Balter, Science