Just read a great article about successful entrepreneurs who bootstrapped their way to success using email outreach. This got me thinking about how you could apply these tips more broadly – and recreate a virtual elevator pitch only via email but through social media. If you had 30 seconds in an elevator with your dream
A few collegues have been following my progress and asking questions about what the heck I am doing right now…rather than post a bunch of different responses, thought I’d just do a post about it. Frustration with engagement led to a lightbulb moment: If I’m having this problem, other people are too. I niched
When an email shows up asking for your opinion on something, many times the first instinct is to hit the DELETE button and get on with your day. Glad I didn’t do that. About six months ago, Martec Exec contacted me about an expert round up piece they were putting together. The subject: establishing influencer
Email funnels and Messenger chat bots should not be created independently. They should be part of an integrated marketing plan that leverages the best of both platforms to strengthen engagement and increase conversions. I never forget that it’s all about TURNING LEADS INTO SALES. You’s spending money to get leads and then convert those leads
Paying attention to chat bots? All the big companies are making big bets that chat bots will be the next marketing frontier. If you want to get a jump start on your competitors, this is a great place to start. What you should know about chat bots. Facebook is far and away the biggest platform
Marketing methods come and go, but one of the highest ROI marketing methods is still email funnel marketing – but only if you have a high-converting funnel. When you come to me to discuss email funnels, my job is to act as a partner in your marketing efforts. I understand that the funnel does not
Social media should be a part of your marketing efforts – but you need to use it wisely. (READ: Work Smarter: Email and Social Media) Here are a few short cuts to get you posted, pinned, and back to the business of running your business. Graphics Depending on the platform, according to Hubspot. posts with
Everyone talks about email funnels…but unless you read marketing blogs and hang out with sales geeks (guilty on both counts), then you might not know exactly what an email funnel does, how it’s structured, and why it can be one of the biggest success drivers for your business. So, let’s take a deep dive into
People buy from people…people they know, like and trust. Smart entrepreneurs know that customers want to know more about YOU before they buy from you. To stand out as an authority, a resume or LinkedIn profile is simply not enough. You need a cross-platform marketing approach to demonstrate to your customers your knowledge, your trustworthiness,
Understanding the WHY behind your customer interactions is one of the most overlooked part of email funnel design. You can turn MORE leads into sales if you meet customer expectations at each stage of the process. Stage One: Attention The lead has just found you. They don’t know you.They don’t trust you. But they’re willing