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Think you don’t need a written marketing strategy? Think again.

The Content Marketing Institute puts out an annual study, revealing that only 32% of companies surveyed actually have a written content marketing strategy. 20% have either no written marketing document or are not sure if one exists. (Note: If you don’t know if you have a marketing strategy, you probably don’t.) What I found most

Storytelling

There is probably a caveman version of “A guy walks into a bar…” Humans have been connecting through stories since cavemen (and women) gathered around the fire at night. Stories keep our history, entertain, and relate information. Good stories grab our attention and keep us listening (and reading). Great stories touch us at our deepest