email psychology

Email Funnel Psychology – Understanding your reader

Understanding the WHY behind your customer interactions is one of the most overlooked part of email funnel design. You can turn MORE leads into sales if you meet customer expectations at each stage of the process. Stage One: Attention The lead has just found you. They don’t know you.They don’t trust you. But they’re willing

computer, keyboard, phone, meeting

Think you don’t need a written marketing strategy? Think again.

The Content Marketing Institute puts out an annual study, revealing that only 32% of companies surveyed actually have a written content marketing strategy. 20% have either no written marketing document or are not sure if one exists. (Note: If you don’t know if you have a marketing strategy, you probably don’t.) What I found most