martech exec report cover

Proud to be a featured expert

When an email shows up asking for your opinion on something, many times the first instinct is to hit the DELETE button and get on with your day.

Glad I didn’t do that.

About six months ago, Martec Exec contacted me about an expert round up piece they were putting together. The subject: establishing influencer relationships. I was intrigued…because it was an article that I would actually like to read.

I did a little thinking about how I have connected with influencers and came to one conclusion: help, help, help before you ask.

(here’s a screenshot of the slide…and a link to the full report)

martech exec report


My takeaway from reading everyone’s responses?

The experts all agree that you need to build a relationship out of a genuine respect and wish to help before you can ever expect to really connect.

Sounds just like my kid’s kindergarten teacher (shout out to Kathy Mulligan – Cunningham School in Milton MA): be nice, be kind, be a friend.


My vote for the most creative approach?

Bill Schick approached an influencer about a bulk buy of a book the influencer had written. He genuinely admired the book and wrote and Tweeted about it.

The influencers response: he sent a box of books free for Schick to distribute – including an autographed copy for Schick’s library.

Read the report – build a relationship

I highly recommend the report – it’s a 5-10 minute read. You will definitely take away two things:

  • It’s possible to connect with (almost) any influencer if you approach from an attitude of giving and respect.
  • You need to build a relationship the same way you build a friendship – one small act of kindness at a time, seasoned with a lack of expectation of reciprocity.

Click here to read the report


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