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six steps marketing plan

Six Simple Steps to Create a REAL, Working Marketing Plan

Are you frustrated with your marketing? Do you feel like you’re always chasing “shiny things” that promise to make your marketing (better, faster, easier, cheaper)? Do you feel like creating a marketing plan is too hard and too complicated? You’re not alone. This is one of the questions I get asked about the most. So …

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virtual elevator pitch

(Virtual) Elevator Pitch Your Way to Anyone Using email or social media

Just read a great article about successful entrepreneurs who bootstrapped their way to success using email outreach. This got me thinking about how you could apply these tips more broadly – and recreate a virtual elevator pitch only via email but through social media. If you had 30 seconds in an elevator with your dream …

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email funnels 101

Email Funnels 101

Everyone talks about email funnels…but unless you read marketing blogs and hang out with sales geeks (guilty on both counts), then you might not know exactly what an email funnel does, how it’s structured, and why it can be one of the biggest success drivers for your business. So, let’s take a deep dive into …

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11 overlooked ways to turn leads into sales

11 Overlooked Ways to Turn Leads Into Sales

People buy from people…people they know, like and trust. Smart entrepreneurs know that customers want to know more about YOU before they buy from you. To stand out as an authority, a resume or LinkedIn profile is simply not enough. You need a cross-platform marketing approach to demonstrate to your customers your knowledge, your trustworthiness, …

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email psychology

Email Funnel Psychology – Understanding your reader

Understanding the WHY behind your customer interactions is one of the most overlooked part of email funnel design. You can turn MORE leads into sales if you meet customer expectations at each stage of the process. Stage One: Attention The lead has just found you. They don’t know you.They don’t trust you. But they’re willing …

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