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chat bots are the future

Messenger Chat Bots are HUGE (and this is only the beginning)

A few collegues have been following my progress and asking questions about what the heck I am doing right now…rather than post a bunch of different responses, thought I’d just do a post about it.   Frustration with engagement led to a lightbulb moment: If I’m having this problem, other people are too. I niched …

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planning your messenger chat bot and email marketing

Planning Your Messenger Chat Bot and Email Marketing

Email funnels and Messenger chat bots should not be created independently. They should be part of an integrated marketing plan that leverages the best of both platforms to strengthen engagement and increase conversions. I never forget that it’s all about TURNING LEADS INTO SALES. You’s spending money to get leads and then convert those leads …

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tablet with instagram

Work Smarter: Email and Social Media

Email is dead. Long live social media! WRONG. According to Forbes, email still is the most effective, best bang-for-your-buck marketing channel for entrepreneurs. But ignoring social channels and concentrating on email means you are ignoring customers who either haven’t found you (yet) or simply don’t like or don’t use email. It’s easy to think of …

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