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virtual elevator pitch

(Virtual) Elevator Pitch Your Way to Anyone Using email or social media

Just read a great article about successful entrepreneurs who bootstrapped their way to success using email outreach. This got me thinking about how you could apply these tips more broadly – and recreate a virtual elevator pitch only via email but through social media. If you had 30 seconds in an elevator with your dream …

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planning your messenger chat bot and email marketing

Planning Your Messenger Chat Bot and Email Marketing

Email funnels and Messenger chat bots should not be created independently. They should be part of an integrated marketing plan that leverages the best of both platforms to strengthen engagement and increase conversions. I never forget that it’s all about TURNING LEADS INTO SALES. You’s spending money to get leads and then convert those leads …

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11 overlooked ways to turn leads into sales

11 Overlooked Ways to Turn Leads Into Sales

People buy from people…people they know, like and trust. Smart entrepreneurs know that customers want to know more about YOU before they buy from you. To stand out as an authority, a resume or LinkedIn profile is simply not enough. You need a cross-platform marketing approach to demonstrate to your customers your knowledge, your trustworthiness, …

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tablet with instagram

Work Smarter: Email and Social Media

Email is dead. Long live social media! WRONG. According to Forbes, email still is the most effective, best bang-for-your-buck marketing channel for entrepreneurs. But ignoring social channels and concentrating on email means you are ignoring customers who either haven’t found you (yet) or simply don’t like or don’t use email. It’s easy to think of …

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