social media shortcuts and tools

Work Smarter: Social media short cuts (with BONUS)

Social media should be a part of your marketing efforts – but you need to use it wisely. (READ: Work Smarter: Email and Social Media)

Here are a few short cuts to get you posted, pinned, and back to the business of running your business.


Depending on the platform, according to Hubspot. posts with graphics convert anywhere from 230% on Facebook. Fast Company cites 200% more engagement on Twitter when tweets include graphics

Here are some favorite apps to help you create graphics.

Pexels – free stock photos – my favorite

Pixabay– free stock photos and graphic images – my favorite for icons and graphics

Canva – loads of templates, built-in images, ability to upload your own images and graphics, ability to create folders. Free option will work well for most people. In-app purchases available alongside free options. is a free downloadable image editor. Think Photoshop without the pricey monthly bill. Just like with Photoshop, there is a bit of a learning curve, but if you want to do more than apply a filter or resize a photo, this may be the editor you’re looking for.

PicCollage is a mobile app (iOS, Android, Windows, and Amazon) that lets you create fast collages from your camera roll or saved photos.

Stats and Facts

Hubspot has an exhaustive list of social media facts and stats assembled from industry sources.

Fast Company rounded up 10 Twitter stats including:

  • Tweets with 100 characters or less get 17% more engagement
  • Tweets with hashtags get twice the engagement
  • Ask for a retweet – you’re 12x more likely to get it

Social Media to grow your audience

Entreprenuer shows 18 ways to use social media to boost your social proof

Social Media Examiner shares 20 social media marketing strategies to boost engagement

Business News Daily has a strategies about how to use each platform.

FloShip shows you five ways social media is transforming e-commerce.


Here is the bonus I promised. My Social Media Cheat Sheet.


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